5 TIPS TO LEVERAGE THE POWER OF

INTERACTIVE CONTENT

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Ut nec feugait quaerendum, per tale natum molestie ea, id vix mundi ubique admodum.

Magna appareat legendos ex nec. Amet quot diceret ei vel, alii homero elaboraret ex his.
Eu pro persius maiorum praesent, te sit sint impetus feugait.
At vix omittam noluisse iudicabit, duo graece graeci an, cibo minim in sea.

5 TIPS

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IDENTIFY THE RIGHT FORMAT(S)

The first step to succeeding with interactive content is identifying the right formats for your strategy. The key here is to try as many different content types as possible before permanently settling on any specific formats. You might be surprised at how your audience is attracted to one unconventional content type, and you don’t want to miss out by hesitating to try out that format.

USE LEAD SCORING TO IDENTIFY ENGAGED PROSPECTS

To effectively capitalize on the added engagement interactive content brings, you’ll need to be able to identify the engaged prospects and send them through a sales funnel accordingly. The best way to do this is lead scoring, wherein a marketing automation tool assigns scores to each visitor and increases the score every time the visitor interacts with the content. The highest scoring visitors are thus your most engaged and warmest leads.

CAPTURE CUSTOMER DATA

As we briefly touched on above, a particularly useful side benefit of interactive content is a better understanding of your audience. Specific content types, especially polls, surveys, and quizzes, can reveal invaluable information about your leads that will enable your brand to better appeal to potential customers.

Let’s say you publish a survey that asks users what their most significant pain point is within a specific part of their business operation. If your product or service corresponds to that pain point, you now know how to tailor your marketing strategy to highlight that your product or service provides a solution to your audience’s problem.

HARNESS THE POWER OF VISUALS

With interactive content, it’s crucial that you’re doing all you can to keep your users as engaged as possible every step of the way. Unlike passive content, because interactive content requires users to invest time in specific actions in order to continue consuming content, users are likely to hesitate before beginning to interact with content unless it catches their eye.

The best way to captivate and keep users’ attention?

Visuals. The nature of visual content means that users find it more appealing, more memorable, and most importantly, more engaging.

KEEP FOCUS
ON THE CONVERSATION

It’s crucial that you keep the ultimate goal in mind—the conversion. Improved analytics like higher engagement numbers and warmer, better-scoring leads are great, but if they aren’t converting into customers, they aren’t bringing your business revenue. Interactive content becomes a futile exercise.

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meis constituto pro ea. Vero mentitum adolescens ius cu, et facilisi pertinacia mel. An sed simul malorum tractatos, cu cum choro saepe, iriure deserunt at per. Eam ea dolorum probatus.

- Author Authorson

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TE OPTION COMMUNE PLATONEM MEA

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FAQ

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